Mobile Monday London

MoMoLondon News

Registration [NB not on this site] is now open at

This webinar, presented by Julia Shalet, Product Doctor will be of interest to people that want a closer understanding of the youth market.  Using case studies from virtual world to mobile to community projects with a social media twist, this presentation will cover:


  • Key insights from the youth market on digital products across a broad range of areas
  • Adult mis-perceptions of young people
  • How engaging end users early and often will bring you commercial benefit
  • How to create learning experiences for young people that you involve


By jo - Comments: 1

Mobile Monday London volunteer, Lauren McGregor gives us her take on our latest event – Where Mobile Meets Media #2 – a follow on from our successful Barcelona session at Mobile World Congress. We had a fantastic turnout and was sponsored jointly by DCKTN and Mojiva. Many thanks to them for their valuable support.

So over to Lauren:

There has been much hype recently over the future of publishing, be it the death of print, the rebirth of paywalls or the excitement around interactive digital editions. Regardless of the headline, one name has been cropping up time again; the iPad. Heralded as the ‘game changer’ the device can fit into a number of areas including gaming/internet/eBooks/rich media, in addition one that has really caught my eye is that of publishing. As an iPhone owner (sorry) I have become accustomed to reading articles on my handset and I am not alone in this it seems: the iPhone accounts for a whopping 80% of the BBC’s mobile websites readers according to Jason Daponte – one of this week’s panellists. Yes, the iPhone has a small market share when it comes to devices in the marketplace, but blimey, those who have the iPhone really seem to use it..a lot! So I’m wondering if the same will be said of the iPad in the coming months? Many on the panel commented tonight that the iPad is a ‘coffee-table’ device and I would have to agree, but our browsing and media consumption habits are changing and the thought of reading my iPad on the sofa is actually quite a nice one. So I’m awaiting iPad usage results in the coming weeks and months with interest.

So a bit more about the panel.

The Panel discussion …

Russell Buckley, AdMob @russellbuckley – chair, Neil Johnson MD Teletext Mobile (AND), Dave Gwozdz CEO Mojiva @mojiva @gwozdz, Jason Daponte BBC @jasondaponte, David Gibbs BSkyB @dgibbs72 and our very own Helen Keegan @technokitten.

The move from print to digital is the perfect example for ensuring your brand is reaching customers through every channel available. It is no longer about a static news website; news can be shared and viewed via social media e.g. twitter so easily and the addition of location, makes the mobile phone a key target for brands. We are demanding personalised, portable, fast and relevant content through our mobile devices and advertisers need to take advantage of this. For the BBC, 50% of its iPhone page views are through WiFi further highlighting that we want content on the move.

One of the main concerns with the move from print to digital is how to make money, with much of this content previously available for free, will brand loyalty prevail? Potentially, I feel that if a news site provides me with a story that adds something I can’t find on another ‘free’ site then I will pay. That could be a video and/or image, interactive features, exclusive/personalised content or just a particular writer that I enjoy reading. There are a number of pricing models that could be applied for pay-walls including pay-as-you-go, monthly subscription or day-passes - the key here is to not make it a huge hassle every time we want to pay, a PayPal type service would be perfect … simple but feeling secure. Another option would be to use ads or sponsored apps to fund the content – media owners need to experiment with what works best for them and their readers.

The iPhone was mentioned quite a few times tonight and I understand that this can be annoying, but admit it or not, it has completely revolutionised business plans. If you own an iPhone you are five times more likely to use data then any other platform, which is a huge, and it’s also why so many target the iPhone above another platform. However, from a customer point of view iPhone only accounts for 10-15% market share and so by doing this you automatically alienating over 80% of your audience. Getting the balance right here is tricky, but one thing we can assure is that the majority of your readers will not have an iPhone or smartphone of sorts.

So what is the future of the publishing industry? Print magazines and national newspapers will be here forever or at least a lot longer … but will decline. The key take home message from today’s event is that media owners need to reduce the cost of producing good content and maximise the niche aspect of the content that they produce, be different.

Thanks for that Lauren!

This was a really in-depth panel session so it’s hard to convey everything that was covered in one short blog post. However, a few of our audience also blogged about the session – and some of them in-depth so please do have a read of the following:

Belen Barros Pena’s MoMoLo Chronicles

Life is Better On’s take on the event

And a very comprehensive round up from MoMoLo regular, Adam Cohen Rose (Adam’s also written up great round-ups of previous MoMoLo events too if you care to take a look at his archive).

And if that’s not enough, you should take a look at Cait Tierney’s video vox pops that she recorded at the event for She interviewed some of our community on their thoughts on publishing, the iPad and more. I particularly like Dan Doherty’s description of his experience with his latest HTC phone – it’s a classic.


Lauren also did a short interview with Dave Gwozdz from Mojiva who co-sponsored the event. We’ll share the link here once it’s been published.

A special thank you to our lovely sponsors for the evening – DCKTN and Mojiva – our wonderful panellists and to everyone who came in person and also to those who joined the fun via twitter. All in all, it was a cracking session.

Our next event is on 14th June and we’re covering platform fragmentation... registration open shortly at our website.

By alex - Comments: 0

GSMA logoLauren McGregor, one of our volunteer team, has written up a comprehensive blogpost about our m-payments event on 19 April which was sponsored and hosted by GSMA.

But before we go to Lauren’s write-up, you might be interested in the GSMA’s take on Mobile Money. They’ve produced a short animation which shows their vision for a world where mobile and money are integrated. For folks new to the concept, it’s worth a look. You can see it here.

You might also be interested in their Mobile Money Summit in Rio - 24-27 May.

So without further ado, over to you Lauren…

I have always been interested in how mobile phones can replace the multitude of items that seem to swamp my handbag.   I’ve seen the humble mobile phone evolve from simply making calls and sending SMS to become my mobile internet device, digital camera and MP3 player. Now it seems destined to take over the role of my purse too. There are some fantastic things going on in the mPayments space with a variety of busines s models; whether it is paying for items via airtime bills, PayPal type initiatives or taking money directly from my bank account … personally I am all for it.

The uptake of Oyster cards in the UK has shown that we are safe with the concept of Near Field Communications (NFC) and there are some exciting developments in this space. I think that this could be a good place for mobile phones to start: taking incremental steps towards the ultimate aim of high value purchases or providing an alternative to our banks. The success of the Oyster card provides a valuable case study for mobile phone operators and handset manufacturers, small purchases for e.g. travel is definitely a great way for us to get used to buying goods with our mobiles. Android has just announced that its multiple NFC-enabled phones will arrive in later 2010 and Apple just piping Google to the post with its latest patent around event tickets. So it looks like the two big guns have drawn and I would expect others handset manufactures to follow suit soon.

Last Monday, Mobile Monday London hosted its event delving into the world of mPayments: the myths and realities. This is by no means a new concept and one that we have been speaking about with much bated breath for some time now. However, instead of a flourishing industry and blossoming prospects we had expected, mPayments seems to still be battling to come to fruition.

The BBC’s personal finance reporter, Kevin Peachy, reported last week that it may be the mobile phone that could ‘signal the future’ for mPayments. In support of this, Juniper Research last week predicted that nearly half of all mobile phone users worldwide will be making mobile payments by 2014, a bold statement indeed and one that mirrors similar predictions in the past.

But why has the technology not taken off yet? Could it be slow operator uptake or a lack of consumer demand … has the recent banking debacle shaken us up to the point of no trust for new banking technologies? There were so many questions to ask and #MoMoLo brought together the experts to discuss and debate as to where we are now, why we are there and what’s next.

The first to take the stage was Neil Daly from our fabulous hosts, the GSMA. Mobile banking in the developing markets has always been heralded as a key place for the development and adoption of mPayments. There is a huge customer education challenge in this area as users do not see the benefit of mPayments. Neil stated the key drivers to getting mPayments off the ground are scale, sophistication and speed. Neil made the point that there is money to be made from mPayments and went on to describe the below five major initiatives:

  • Mobile money for the unbanked (MMU) - 78 live deployments and 85 planned globally by 2012, the MMU will have made mobile money services available to 20 million new unbanked customers and boasts 19 operators deployments, with more to be announced soon
  • Mobile money transfer (MMT) - global remittance flows are very significant to MMT, especially in non development markets; remittance typically costs 10-24% of remittance amount. The most popular way to transfer money currently is using a coke bottle with the money wrapped around, which highlights the need for more regulation
  • Pay-buy-mobile (BBM) - The GSMA has seen a huge increase in number of operators interested in NFC, with 53 MNOs participating in the BBM project and trials in 11 countries from Australia to the US, generating interesting data to help operators develop

The case study – M-PESA

Next to the stage was Paul Makin, of Consult Hyperion, who is spearheading the M-PESA initiative with Vodafone. M-PESA is a money transfer service in Kenya and works with agents like MNO Safaricom in the region to set up shops to provide the service locally.

Key M-PESA stats include:

  • Around 10m customers … 40% of Kenyan adults and 57% of Safaricom customer base
  • USD 300m per month of P2P transfers
  • USD 650m per month in cash deposits and withdrawals
  • USD 7m per month in revenue
  • 27 companies currently use it for wage payments

What lessons can we learn in the UK?

  • Lesson one – get it out there – find a transport mechanism and let it evolve as you go
  • Lesson two – find a corporate interface – salaries, social payments, payments, collections etc
  • Lesson three – build good bridges - ATMs, post office, corner shops
  • Lesson four – use good security that is SIM based
  • Lesson five: Beware of the tariff – tariff structures encourage behaviours and bad tariff limits how you can evolve your business …

The Panel Session – David Birch (Consult Hyperion), Chris Thomason (Seren), Ben Whitaker (Masabi), John Lunn (PayPal) and Andrew Henderson (UK Mobile contactless forum)


  1. Michael Hobbs – does the panel think that in 3-4 years from now mobile operators will continue to feature in mPayments and if so how much?
    1. Ben – if you want to launch the product today the operator can take too long, but they have the clout to reach the customers. Perhaps I would see them take a more of a marketing channel
    2. Andrew – I think that some become bit pipes and the UK MNO market will shrink. I can see them working in the transport market, selling tickets. I think that we will be seeing more in mPayments from MNOs as they look to differentiate themselves
    3. John – we need to have the same payment system for all mPayments and although the mobile phone is great device for NFC but we can use anything we take with us
    4. Chris – with mobile banking either the banks will become telecoms companies or the operators become the banks
  2. Andrew Hardy – what do you envisage the key regulatory obstacles globally?
    1. Andrew – there is a gray area across EU and UK, we would like to see closer cooperation with the regulators to allow the market to flourish
    2. David – we learnt a key lesson from the O2 Barclays and TFL trial, make sure customers know who to call … O2, Barclays or TFL?
    3. John – at PayPal our idea was to let everyone in and then get out the bad guys afterwards. No one knows where the crime will come from and rather then waste time in an over engineered security system, better to create a good user experience
  3. Mark Davis – Virtual currency and convertible cash, do you think we will see mobile payments like this?
    1. Chris – there is no reason why we can’t change our currency
    2. Ben – mobile very accessible and as such anyone can be merchant
    3. Chris – is PayPal not virtual currency?
    4. John – PayPal can use any currency
    5. John – there are a lot of clever criminals out there so need to be cautious and maintain an interface with the real world
  4. Chris Dadd, RBS (O2 Money) – interesting talking about the operators vs. banks debate ... we have seen the failed m-pay and Payforit initiatives, now operators are looking at single click for direct payments from their airtime bill. Bit isn’t this like PayPal’s one click offering?
    1. Ben – commission costs were far too high and operators need to be more comparable to credit cards
    2. John – we are working with mobile phone companies to help them allow their customers to pay for things via their bill and PayPal. There are some EU limitations and costing issues, we need to be competitive with credit card rates, which are currently very low
  5. David Stone –do you think people will eventually start paying for higher value products through mPayments?
    1. Chris – down to the power of brands
    2. Andrew – there is a real fear that consumers will suffer from bill shock
    3. John – cloud payments will jump to the same as online, micro-payments will start at the lower end as everyone scared of bill shock. It is down to the retailer to find a way for you to buy on your mobile phone

MoMoLo regular, Simon Judge, also did a comprehensive write-up of the event which you can read here. Thanks Simon!

Thank you to our sponsors this month, GSMA and a special thank you to Galit Zadok for putting the programme together this month.

Lauren McGregor does Tech PR for Hotwire PR. She’s also events meister for @UKJTPR. She’s a self-confessed geek, sometime scientist & animal lover. You can follow her on twitter @laurenmcgregor

Technorati Tags: mobile,money,mobile money,mobile monday london,momolo,mobile monday,paypal,gsma
By jo - Comments: 0

So best get your skates on if you'd like to enter!

So what’s this all about then? Well The Mobile Entertainment Forum (MEF), the global trade association of the mobile media industry, is running its 7th Mobile Entertainment Awards, known as the ‘Meffys’. And they are now open for entries until 16th April. The Meffys span the entire mobile entertainment & media industry, from apps to social media so there should be a category for everyone.

Companies wishing to enter should visit: and submit their entries by 16th April 2010.

Now I know folks will be wondering if it’s worth entering, and I’d have to say I think it is which is why I personally support it and why Mobile Monday London supports it too. These are world class awards and genuinely do attract entries from across the globe. Which also means that the winners and runners-up are on a global stage with the appropriate reach – not just to the MEF membership (which is not insignificant) but also the associated media partners. Of course, not everyone will win. And yes, there is an entry fee. But it’s not unreasonably priced at £300 for non-members and £100 for members.

Further details below. And if you do enter, good luck!

For highlights from the 2009 awards ceremony and a list of 2009 winners, please visit

This year’s new Meffys categories include Content Discovery & Personalisation, Cross-Platform, App Store Blockbuster, M-Commerce and Mobile Connected Device. These new categories not only reflect the growth in the number of apps and apps stores, such as the App Store Blockbuster Award that will recognise the best app on an individual app store, but also reflect current and future trends. Two such awards are the M-Commerce award and the Cross-Platform award, which reflect the 2010 trends identified by MEF at the beginning of the year.

In addition, the MEF board will once again present the Outstanding Contribution Award to a talented individual whose work has had a critical impact on the growth of the mobile entertainment industry.

Entering the Meffys 2010

MEF will be accepting entries for the 2010 Meffys awards from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Award should go to the new Meffys website at for full details. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members and £300 for non-members.

Meffys 2010 Categories:

Games Award
Music Service Award
TV & Video Service Award
Video Content Award

Content Discovery & Personalization Award
Cross-Platform Award

Social Media Award

Ad Campaign Award

App Store Blockbuster Award

Innovative App Award

Consumer Experience Award

Technology Innovation Award
Innovative Business Model Award
Mobile First Innovation Award

M-Commerce Award

Business Intelligence Award

Mobile Connected Device Award

Outstanding Contribution Award

By helen - Comments: 0

Well, it’s shaping up to be an interesting evening and it’ll be a busy one for sure judging by the registrations we’ve had. We have a variety of companies and individuals who will be showing you what they’re up to and we’re hoping for lots of discussion.

And we’re proudly sponsored on the night by IPC Media, Orange Vallee and BlackBerry.


So who do we have? In no particular order:

James Hugman from Future Platforms will be presenting the Guardian Anywhere, a free product we've released for Android devices which helps you read your daily newspaper (and which we're looking to license to other news properties).

Chetan Damani from Imano will be demonstrating the acrossair augmented reality browser to explain how it works and how potential partners can integrate with their platform.

Finbar Hawkins, HipLogic evangelist, will be showing everyone HipLogic Live, available now on Nokia and Windows Mobile and available soon for Android, which gives you a one-touch access point to your social networks, news stories and applications that is always on.

Marko Balabanovic is presenting from labs. What’s good around here? Mobile apps that recommend things to do in cities from labs, with some brand new launches.

Matt Pollitt will be joining us from ustwo to show us PositionApp - With over 200,000 downloads, nearly 1 million user sessions, PositionApp is the number one mobile app discovery and metrics tool in the iTunes store.

Georgina Mackenzie from Toytek will be presenting their app, The Ultimate Alphabet, a puzzle-based word game using clues and anagrams to explore 26 realistic and surreal paintings; from basic to complex and even specialist words hidden within these images.

Giles Corbett from Orange Vallee will be showing us ON which makes phonebooks smarter by bringing together all users’ contacts and by helping manage user notifications across a range of different contact groups

Sander Munsterman is from XS2TheWorld which is an award winning innovative mobile marketing company creating tailor made solutions for consumers and brands. They’re going to showcase their fuel checker application built for BP.

Martin Macmillan will be presenting from Bounce Mobile. They provide applications that give consumers new ways to interact with digital music via their mobile. The app they’ll be showing us is Fireplayer which is an app that allows you to remix and share your favourite music on your mobile. 

Terence Eden will be showing off one of his latest projects 


Ed Moore from Ocasta Labs sharing what they’re doing with Agora which is a mobile optimised social marketplace that matches buyers & sellers of goods & services by interest, location & reputation. 

John Roberts from Qustodian talking about permission based, engaging mobile marketing

Sanyu Kiruluta will be showing us a BlackBerry ebay 'SuperApp'.

By helen - Comments: 0




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